Executive Summary#

Adobe's AI-Commerce Authority Emerges#

Adobe Inc. has emerged as an unlikely but authoritative voice in the artificial intelligence-driven transformation of global commerce, with the software giant's latest holiday forecast revealing the scale and velocity of AI adoption across the retail sector. The company's projection that AI-assisted online shopping will surge 520 percent during the 2025 U.S. holiday season—while overall online sales reach $253 billion—underscores Adobe's unique position at the intersection of creative technology and e-commerce intelligence, derived from its Analytics Cloud platform which monitors transactions across more than 85 percent of top U.S. online retailers. This data-driven insight comes as ADBE navigates a paradoxical market environment: its shares trade near the bottom of their 52-week range at $346.74, down from a peak above $557, even as analysts remain polarized between those warning of generative AI disruption and those arguing the $145 billion company represents the most undervalued artificial intelligence play in enterprise software.