The Clorox Company(CLX)
The Clorox Company manufactures and markets consumer and professional products worldwide. It operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers cleaning products, such as laundry additives and home care products primarily under the Clorox, Clorox2, Scentiva, Pine-Sol, Liquid-Plumr, Tilex, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand; and vitamins, minerals and supplement products under the RenewLife, Natural Vitality, NeoCell, and Rainbow Light brands in the United States. The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States. The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; natural personal care products under the Burt's Bees brand; and water-filtration products under the Brita brand in the United States. The International segment provides laundry additives; home care products; water-filtration systems; digestive health products; grilling products; cat litter products; food products; bags and wraps; natural personal care products; and professional cleaning and disinfecting products internationally primarily under the Clorox, Ayudin, Clorinda, Poett, Pine-Sol, Glad, Brita, RenewLife, Ever Clean and Burt's Bees brands. The Clorox Company sells its products primarily through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet and military stores; third-party and owned e-commerce channels; and distributors, as well as a direct sales force The company was founded in 1913 and is headquartered in Oakland, California.
Latest News & Analysis
Q1 Earnings Validation Tests Clorox's Pricing Power Amid ERP Transition
Clorox beat Q1 estimates despite 19% sales decline; ERP transition transient, pricing power validated, insider buying signals conviction.
Clorox Pivots to Services: Holiday Bundle Signals Brand Shift
Clorox launches free in-home cleaning bundled with products, testing customer acquisition and emotional positioning.
Clorox Q2 2025 Earnings: Operational Transition and Market Impact
In-depth update on Clorox’s Q2 2025 earnings, operational transitions, and market reactions, highlighting cyberattack recovery and innovative marketing initiatives.
Clorox Q2 2025: Earnings, Margin, and Strategic Shifts
Detailed analysis of Clorox's Q2 2025 earnings, margin initiatives, and strategic moves impacting its market performance.
Clorox's 2025 Strategy: Navigating Challenges & Growth
A detailed analysis of Clorox's earnings, strategic initiatives, and market performance amid dynamic challenges.
Clorox (CLX) Q2 2025 Earnings: CFO Transition, Brand Strategy, and Market Outlook
Analysis of Clorox's (CLX) Q2 2025 earnings, CFO transition, brand diversification, competitive landscape, and future outlook. Actionable insights for investors.
Clorox (CLX) Analysis: Navigating Challenges and Opportunities in 2025
Clorox's Q2 2025 results present a mixed picture, with earnings beats offset by cyberattack recovery and a CFO transition. Margin expansion and brand diversification are key.
Clorox (CLX) Fiscal Year 2025: Strategic Shifts and Market Outlook
Analysis of Clorox's (CLX) fiscal year 2025 performance, strategic initiatives, and market outlook. Dive into earnings, dividends, and competitive challenges.
Clorox (CLX) Stock Analysis: Q2 Earnings, Dividend, and Future Outlook
Comprehensive analysis of The Clorox Company (CLX): Q2 2025 earnings, strategic initiatives, dividend sustainability, and competitive landscape. Get the latest insights.
Clorox (CLX): Navigating Transition, Innovation, and Market Challenges
Clorox (CLX) navigates a CFO transition, ERP challenges, and brand collaborations amidst a competitive landscape. Dividend sustainability and economic sensitivity are key investor concerns.
Clorox (CLX): Earnings, Dividends, and Strategic Outlook for 2025
Analysis of Clorox's Q2 2025 earnings, CFO transition, brand diversification, ERP implementation, and dividend sustainability. Explore market trends and analyst outlook for CLX.
Clorox (CLX) Analysis: 'Clean Feels Good' and Financials
Analysis of The Clorox Company (CLX), examining its 'Clean Feels Good' campaign, IGNITE strategy, dividend aristocrat status, cost management, and financial performance.
Clorox (CLX): 'Clean Feels Good', Dividend, and Market Analysis
Analysis of The Clorox Company (CLX) examines its 'Clean Feels Good' campaign, dividend aristocrat status, inflation strategies, and market challenges.
Clorox Market Analysis: Strategic Response, Dividend Stability
Analysis of The Clorox Company (CLX): Strategic response to market challenges, dividend stability, and innovation initiatives. Key insights for investors.
Clorox (CLX) Analysis: Earnings, Strategy, and Market Position
Clorox's recent performance shows a divergence from sector trends, driven by specific operational challenges and strategic shifts. Dive into the data.
Clorox (CLX): Strategic Moves, Margin Growth, & Valuation Insights
Clorox's strategic productivity initiatives are driving significant margin improvements, with a 50-basis point gross margin increase in Q3 2025.
The Clorox Company (CLX) Q3 2025 Analysis: International Growth and Dividend Sustainability
Clorox's Q3 2025 earnings reveal strategic international expansion and productivity gains underpinning its Dividend Aristocrat status amid market challenges.
The Clorox Company (CLX) Q3 FY2025 Analysis: Margin Expansion, International Growth & Valuation Insights
Explore Clorox's Q3 FY2025 margin gains, international growth strategy, operational efficiency, and valuation amidst competitive pressures and macroeconomic challenges.
The Clorox Company (CLX) Latest Financials and Strategic Margin Expansion Insights
Clorox's recent margin expansion, dividend sustainability, and valuation dynamics provide key insights for investors navigating its evolving consumer staples position.
The Clorox Company (CLX) Cyberattack Lawsuit and Financial Analysis: Impact on Fundamentals and Market Position
Comprehensive analysis of The Clorox Company’s $380M cyberattack lawsuit against Cognizant, recent financial results, and implications for investors.
The Clorox Company (CLX) Cybersecurity Lawsuit and Financial Analysis: Implications for Investors
Detailed analysis of The Clorox Company's $380M cybersecurity lawsuit against Cognizant and its impact on financials, market position, and strategic outlook.
The Clorox Company FY25 Earnings Beat and Margin Expansion Analysis | Monexa AI
Explore The Clorox Company's FY25 earnings beat, margin expansion, dividend increase, and FY26 outlook amid consumer and macroeconomic shifts.
The Clorox Company (CLX) Q4 FY25 Earnings Highlight ERP-Driven Turnaround and Stable Dividend Outlook
Clorox's Q4 FY25 earnings reveal strong operational gains from ERP rollout, solid dividend stability, and cautious FY26 outlook amid economic challenges.
The Clorox Company (CLX) Q4 FY25 Earnings and Strategic Outlook Analysis
Explore The Clorox Company's Q4 FY25 earnings beat, ERP impacts, margin strategies, and dividend sustainability in a competitive consumer staples market.
The Clorox Company (CLX): Margin Surge and Capital Strain
FY2025 shows a dramatic margin rebound—**27.7% operating margin** and **$810MM net income**—but heavy cash returns and thin equity leave leverage and dividend sustainability as central questions.